# More jobs from the same enquiries Published: 2026-06-11 · Reading time: 6 min · Bas Software Web version: https://www.bas.software/en/blog/meer-opdrachten-uit-dezelfde-aanvragen You get enough enquiries. But how many actually become a job? With two proven improvements you get more out of every lead - without working harder. ![Moving company employee calls a customer back at a desk with a laptop.](https://www.bas.software/images/blog/meer-opdrachten-uit-aanvragen-hero.jpg) An analysis of thousands of quotes in the moving industry shows: the difference between a 20% and a 95% win rate is not the price. It comes down to two things that cost almost nothing: response speed and following up after your quote. Sound familiar? An enquiry comes in on Thursday afternoon. You are busy with a move, so you pick it up on Friday. But the customer has already received two other quotes - and one of those companies called back within an hour. Or this: you send a neat quote, hear nothing back, and think "fine, their loss". Two weeks later you hear that the customer had simply forgotten to respond - and has since booked with someone else. The frustrating part is: you have exactly the same quality to offer. Maybe even better. But you were too late, or you did not follow up. And that costs you more than you think. ## The misconception about speed Let's start with a surprising insight. Most sales trainings shout: "Send your quote as fast as possible!" But the numbers tell a more nuanced story. ### Time from enquiry to quote vs. win rate | Turnaround time | Win rate | | --------------- | -------- | | Same day | 47.6% | | 1-3 days | 56.7% | | 3-7 days | 54.4% | | 1-2 weeks | 55.8% | | 2+ weeks | 63.0% | Source: analysis of thousands of quotes in the Dutch moving industry Striking: quotes that go out the same day score the lowest. How is that possible? The answer is logical when you think about it. A quote sent the same day is often hourly-based or a quick estimate. No survey done, no personal conversation, no household contents seen. The customer gets a ballpark price and thinks: "This feels like a guess." That does not exactly radiate confidence. The data confirms this. Quotes after a survey - a fixed price based on a home visit - score 52% acceptance. Quotes without a survey, often hourly-based, get stuck at 44%. That is 8 percentage points difference. At 80 quotes per month, that is 6 extra jobs - purely by taking the trouble to visit first. More tips on creating strong quotes can be found in our article about [the perfect moving quote](https://www.bas.software/en/blog/de-perfecte-verhuisofferte-checklist-voor-hogere-slagingskans). > Responding fast is worth gold. But sending a quote fast without a proper conversation is not. A fixed-price quote after a survey scores 8 percentage points higher than an hourly-based quote. ## The winning combination: call fast, quote thoughtfully The data points to a clear sweet spot. The companies that score best do two things: - **Respond within an hour** - not with a quote, but with a phone call. "Hi, I saw your enquiry. When can I come by to take a look?" - **Send a well-considered quote after the survey** - tailored, with a clear specification of what the customer gets On average in the industry, 6.7 days pass between the enquiry and the survey. And then another 2 days until the quote is sent. So about 9 days in total. That does not have to be a problem - as long as you made contact in those first hours. Because what does that first phone call do? It removes uncertainty. The customer thinks: "They have seen me, they are taking it seriously, I do not need to keep looking for now." That is exactly the moment you sideline the competitor - not with your price, but with your attention. With a good [sales system](https://www.bas.software/en/oplossing/verkoop) you can see and distribute incoming enquiries immediately. That way a lead never sits untouched until the next day. ## The follow-up almost nobody does Now the second big difference. And honestly, this is the easiest win there is. The same analysis shows that only 27% of all quotes sent get a reminder. Almost three quarters of quotes go out the door and are never followed up. The owner sends, waits, and hopes. Now the numbers get interesting: - **56.8%**: Win rate without a reminder - **27.5%**: Win rate with a reminder At first glance you might think: "See, following up does not help - the percentage is much lower." But that is exactly the wrong conclusion. Quotes that get a reminder are precisely the quotes that were already heading for failure. The customer had not responded, had forgotten, or was hesitating. Without that reminder, the answer in almost all cases would have been "no" - or no answer at all. > Around 17% of all won jobs - almost 1 in 6 - comes in thanks to a reminder. Without follow-up you would not have had those jobs. ## What does that mean for your revenue? Let's run a calculation with industry averages. **EUR 1,930**: Average job value in the moving industry (excl. VAT) Say you send 80 quotes per month - a realistic number for a mid-sized moving company. With an average win rate of 51%, that becomes a good 40 jobs. Without follow-up you miss almost 7 of those per month - jobs you could have won with a simple call or email. Seven extra jobs per month at EUR 1,930 each is over EUR 13,500 in extra revenue. Per month. That is more than EUR 160,000 per year - for an action that takes maybe five minutes per quote. Curious how to tackle that structurally? See how [smart execution](https://www.bas.software/en/oplossing/uitvoering) improves your entire workflow. It adds up for smaller companies too. Sending 30 quotes per month? Then you are still talking about 2 to 3 extra jobs, or EUR 4,000 to 6,000 per month. Money you are currently leaving on the table. ## Four things you can do tomorrow You do not need to overhaul your whole business. Start with these four concrete steps: **Improvements you can apply right away** - **Respond to every enquiry within an hour.** Not with a quote, but with a personal phone call. Schedule a survey appointment right away. - **Schedule a survey within 3-5 days.** The sooner you have seen the household contents, the faster you can create a tailored quote. Use your [planning](https://www.bas.software/en/solution/planning) to schedule survey appointments efficiently. - **Send the quote within 2 days after the survey.** You have seen everything, you know what it costs. Do not wait longer than necessary. - **Follow up on every quote after 3 working days.** A short call: "Hi, I just wanted to check whether you received the quote and if you have any questions." That is not pushing - that is service. Set a reminder in your [CRM](https://www.bas.software/en/solution/sales) so you do not forget. The beauty of it: this costs you virtually nothing. No extra marketing, no lower prices, no new website. Just a better way of working with the leads you already have. ## The difference is in the basics The average win rate in the moving industry is around 51%. But the spread is enormous: from roughly 20% to 95%. That difference is not about having the prettiest trucks or the best price. It is in the small things. Picking up fast. Personal contact. Following up. And it helps when your [sales process](https://www.bas.software/en/oplossing/verkoop) is set up properly so nothing slips through the cracks. The companies that structurally work on their [sales process](https://www.bas.software/en/oplossing/verkoop) simply get more out of the same stream of enquiries. They do not work harder - they just leave less on the table. Start with one thing today. Follow up on every quote. Or make sure you call back within an hour. Pick the spot where you are leaving the most behind. In a month you look back and count the difference. Bet you will see it? Online or on location - you choose." } button={'Schedule a coffee'} href={'https://meetings.hubspot.com/casper-janssen/koffie_samen'} coffee /> **Sources:** Analysis of thousands of quotes in the Dutch moving industry (2025-2026).